User Acquisition

User Acquisition

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November 2020

Between Meetings - November 27th
Friday round up of this week's top market stories
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Garrison Yang
Between Meetings - November 20th
Friday round up of this week's top market stories
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Garrison Yang
Between Meetings - November 13th
Friday round up of this week's top market stories
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Garrison Yang
Between Meetings - November 6th
Friday round up of this week's noteworthy stories
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Garrison Yang
Catalog & DPA - An Untapped Creative Opportunity
Finding a creative arbitrage opportunity in a traditionally unbranded ad format.
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Garrison Yang
(Acquisition) Nature vs. (Retention) Nurture 
Your retention strategy (or lack thereof) is limiting your acquisition strategy.
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Garrison Yang

October 2020

Technical Guide to Facebook Creative
Creative is the final, most powerful lever advertisers have to differentiate their marketing.
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Garrison Yang
1
Prepare for iOS14’s Privacy Protections
A new playing field presents businesses with a unique opportunity.
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Garrison Yang
Technical Guide to Value Performance Marketing
Positioning an acquisition program to align with true business value is one of the most elusive achievements of performance marketing.
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Garrison Yang
Building Product Channel Fit
Like Product Market Fit, but easier. Part 3 of our Facebook Guide.
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Garrison Yang
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