Yes! Strong creative variance to really make the algorithms work as hard as possible; not lightly iterative, tweaked versions of same base assets (that can help, sure, but shorter ceiling). So many are worried about "brand schizophrenia" when the reality is users either 1) don't even notice 2) move on quickly 3) even in worst case, can be re-won over by a fresh asset that does speak to them more aptly. "Only as good as your last at-bat" sort of vibe with creative refreshing and user response.
Yes! Strong creative variance to really make the algorithms work as hard as possible; not lightly iterative, tweaked versions of same base assets (that can help, sure, but shorter ceiling). So many are worried about "brand schizophrenia" when the reality is users either 1) don't even notice 2) move on quickly 3) even in worst case, can be re-won over by a fresh asset that does speak to them more aptly. "Only as good as your last at-bat" sort of vibe with creative refreshing and user response.